I LOVE when my visions are brought to life. :) I have wanted to shoot this editorial for a while now.. Earlier this week, I teamed up once again with one of my fave makeup artists Alexandre Deslauriers and model Lauryn from Sutherland Models, and for the first time with super talented hair stylist Matthew Lill (P1M) and fashion stylist Joelle Litt (Judy Inc). I got to capture the amazing looks put together by the team at some beautiful locations around The Beaches. Huge thanks to Neda Ahmad for following us around and capturing those behind the scenes. Full editorial coming soon!
I had such a fun time shooting this new story in Gatineau Park with the beautiful Stephanie and Ottawa based makeup artist Taryn Miller! Featured in SOME magazine's latest issue.
So much fun this past weekend shooting fashion editorials at the studio! I teamed up with some of my favorite creative people in the industry: makeup and hair stylist Alexandre Deslauriers, stylist Lea Krpan, new face Inde from Sutherland Models, and Tye, also from Sutherland, for a "Old Hollywood" inspired men's editorial. Then I teamed up again with Lea and makeup artist Irene Sy for three other editorials with 3 up and coming Spot 6 Managements models. Here are a few behind the scenes shots!
I hadn't been in Ottawa in a while so I was really happy to have the opportunity to shoot again with an incredibly talented team - stylist Erica Wark, makeup artist Melody Iafelice and hair stylist Kirsty Macdonald always do flawless work! We put together this fashion editorial for Switch magazine, featuring Montreal based jewelry brand Don't AsK, and model Brittany from Specs Models who was perfect for the story! x
A beauty editorial featuring the lovely Eden from Elmer Olsen Models. Makeup by the talented Melanie Viger. Photography by Tina Picard. #toronto
I recently got to work on this fashion editorial with one of my favourite teams : stylist Amanda Fox, makeup artist Alexandre Deslauriers, and hair stylist Daniel Fortunato for the new issue of Fave Men magazine. We worked with four ginger models to create this barbershop inspired story shot at Bellwoods Barbers.
- What makes a great photo?
It's many little things that come together. It's about the concept, the idea, the creativity (very important). Its about the lighting and the retouching / post work that completes the creative process. Yes, composition makes a strong photo. But a stronger photo, is a photo that speaks. Its about the emotions that comes through. When you manage to make emotion the center of an image, you have a great photo.
- What makes a great photographer?
Curiosity and continuous need to learn. When we photograph, it's our soul that takes over - we see things with our soul, not our eyes. Like any artist, letting inspiration come to you, and using it when it is there. A stronger connection with the inner child. I think that's the main qualities that a photographer needs to be a great one. Forget about all of the technical stuff. As much as I love lighting and little technical details, over the years I have come to realize that if it comes from the heart and soul, it cannot go wrong. That's what art is about.
I recently had a few aspiring photographers asking me for my opinion on what it takes to make it as a fashion photographer. So I decided to put the following list together :
- As a fashion photographer, we have to be out there. Social media is great for reaching out to people, but meeting people in person is a totally different thing. If people can meet you and put a face to your name, you will be remembered so much more.
Collaborating & Creating Good Relationships
- Collaborating is so important for all types of artists. And creating good relationships with people you work well with is just as crucial. It is those relationships that will be beneficial to you in the long run. Make friends in the industry and you will never stop getting work.
- Unfortunately for some, the city you are based in is extremely important for fashion photographers. As for anyone that wants to specialize in the fashion industry. It is a business that is centered around specific cities across the world, such as NYC, London, Tokyo, Berlin, Milan, LA etc. So you need to be willing to relocate if you are from a smaller town or city if you want your career to expand.
- A great photographer is an artist who is constantly looking to learn new things. A never-ending curiosity is one of the best qualities you can have, which will get you far.
Long Term Vision / Goal
- What do you really want to do? Do you see yourself shooting fashion for the rest of your life? Are you willing to do whatever it takes to make it happen? I think that a photographer can only really make it in the fashion industry if he sees no other way of living his life. Becoming a fashion photographer has to be a must, it can't just be a maybe.
- You have to love what you do, and everything that it includes. You just have to. It has to be part of you, and it has to become something you cannot live without. Yes, it is work, but it also your hobby, and your passion. Passion is your most powerful asset. With this, there is nothing you can't achieve.
Over the years, I have also come to realize that nobody should be "trying too hard" in order to make it big. If you expect things to come to you right away, you might be up for a surprise. Everything comes with time. And a lot in this industry is about timing. So be patient, keep working hard, and most importantly, HAVE FUN. :)
Today was a blast at the studio! I teamed up with super talented ladies Melanie Rose and Amanda Fox for a 1970's inspired fashion editorial with the one and only Paul Mason. Stay tuned for the full editorial out soon! Thanks to the best assistant Anastasija Smirnova for these behind the scenes shots :)