One of my favorite recent projects to work on was the Fall Campaign photo shoot for Cadillac Fairview. I got to work with the most amazing team on this huge production to create stunning images!! Here is a sneak peek at the day in studio. :)
I LOVE when my visions are brought to life. :) I have wanted to shoot this editorial for a while now.. Earlier this week, I teamed up once again with one of my fave makeup artists Alexandre Deslauriers and model Lauryn from Sutherland Models, and for the first time with super talented hair stylist Matthew Lill (P1M) and fashion stylist Joelle Litt (Judy Inc). I got to capture the amazing looks put together by the team at some beautiful locations around The Beaches. Huge thanks to Neda Ahmad for following us around and capturing those behind the scenes. Full editorial coming soon!
I had such a fun time shooting this new story in Gatineau Park with the beautiful Stephanie and Ottawa based makeup artist Taryn Miller! Featured in SOME magazine's latest issue.
A beauty editorial featuring the lovely Eden from Elmer Olsen Models. Makeup by the talented Melanie Viger. Photography by Tina Picard. #toronto
Today was a blast at the studio! I teamed up with super talented ladies Melanie Rose and Amanda Fox for a 1970's inspired fashion editorial with the one and only Paul Mason. Stay tuned for the full editorial out soon! Thanks to the best assistant Anastasija Smirnova for these behind the scenes shots :)
Every photographer has a different story. Some were born into photography, some discovered their passion at a young age, and some later in their life. Some were lucky to have artists present in their life, and some just found photography unintentionally, by experimenting. For my part, I never planned on being a photographer while growing up. I definitely wanted to do something artistic and creative, but I never really knew what it would be.
I always loved photos, since I was very young. I loved anything that was visual. I used to draw ALL the time. The rest of my family were quite the opposite, and no one really pursued any artistic hobbies. The first camera I can remember having was a really cheap 35mm camera that my mom bought. We would snap the usual family shots with it, and wait a couple of weeks to see the photos in print. How exciting that was! Then, around age 8, I remember my aunt giving me a more high end reflex camera - I think it was a pentax MX. Altough this camera was broken and produced blurry and out of focus images most of the time, I really enjoyed shooting with it, experimenting and trying to be creative!
My first digital reflex camera was a Canon Rebel (the first model). The digital changed my life. I got to shoot more stuff, and this got to shoot more often! I started with photos of my dog and cats, of course, then I turned to landscape, and street photography. My next camera was the Nikon D300 - but I at that moment I still wasn’t very good, or should I say, I hadn’t found my passion yet.
Then in 2008, I met a photographer who was doing portrait photography on the side. He was quite passionate about his photography, and his passion was contagious. I came out of my shell, and started experimenting with portrait and fashion. And I fell in love. I learned a lot from this photographer - he became my mentor.
I quickly realized that this is what I wanted to do, no question. I left my desk job as a web designer to pursue a career in photography full time. The next few years were experimentation. I tried events, weddings, families & babies and all of that. I wouldn’t say that I didn’t enjoy those at some point, but I never really got any real inspiration… But when I returned to portrait and fashion, I felt like all the work that was involved was effortless. I was growing so much so fast - I found my niche.
It was important to me to differentiate, from the very beginning, what quality photography work was, and the difference between amateur and professional photography. I chose to learn from the very best of the best, and to only look at work from photographers who were at the top. I assisted a few photographers in Montreal, and this is where I learned the most about the fashion industry. I learned the things to do, and the things not to do; something that they would never teach you in photography school. I still went to school for a bit to perfect my technique, and basically to get a new outlook on the business side of photography.
The rest was just pure passion, and a lot of determination. You have to just go for it. Along the way I took risks, some small and some huge! And I don’t regret any of them - even the ones that didn’t end up working - because that’s when I learned the most. I think that when you have a vision and a goal, everything gets so much easier, and you don’t really see obstacles as obstacles… but more as fun challenges that you are actually expecting. :) Photography isn’t the easiest career. You HAVE to be passionate about it. You have to live through it. It has to become a part of you.
Yesterday I got back in studio with my first fashion editorial of 2015. Days like this are without any question my favourites! We shot this vintage theme creative with incredible styling from everyone in the team : stylist Amanda Fox, hair stylist Daniel Fortunato, makeup artist Ana Sorys and model Emily Fox (NEXT Canada), who was just amazing in front of the camera. And special thanks to my wonderful assistant Anastasija Smirnova for taking these behind the scenes shots! :)
#BTS today's #editorial #shoot let me see you #work ! #photographer @tinapicardphoto #MUA @anasorys #stylist @amandafoxley #hairstylist @dannyfortunato #secondshooter @stasia_photo #styling #stylistlife #fashionstylist #fashion @dvf #gown #beauty #redhair #redhairdontcare #teamred #ginger #gingerlife #yyz #toronto #sequins #eveningwear #glitz #regal #ethereal #styledbyafox
2014 was a year filled with dreams, big decisions, daring moves, a lot of surprises, a ton of work, many challenges, and successful achievements. The thing that influenced my whole year was undoubtedly my move to Toronto. Moving to a new city is a big step. It has been a great challenge for me, which caused me to grow even more than I expected. I could never be where I am right now if I did not make that decision. This proves once more, that it is important to always keep challenging yourself. And it brings me to an exciting beginning of 2015, with amazing projects in the making.
This year also made reminded me how much I love what I do. It is true that if you don’t wake up every morning jumping out of bed with a smile on your face, then you should reconsider your job / career choice. I am fortunate to have found my passion and to make it my “work”!
A huge THANK YOU to everyone who has supported over the years, but especially in 2014. I met and worked with with incredibly talented people this year, and I am very grateful to being able to continue to do so in the next. :)
To everyone I wish you an outstanding 2015! XO