One of my favorite recent projects to work on was the Fall Campaign photo shoot for Cadillac Fairview. I got to work with the most amazing team on this huge production to create stunning images!! Here is a sneak peek at the day in studio. :)
I recently got to work again with my favourite Ottawa based team on this editorial for MINT magazine: stylist Erica Wark, makeup artist Melody Iafelice and hair stylist Kirsty Macdonald, as well as Angie's Model Tara, who did an amazing job. I fell in love with both the 20s to 70s inspired styling, as well as this beautiful Victorian house we shot in! <3
I had such a fun time shooting this new story in Gatineau Park with the beautiful Stephanie and Ottawa based makeup artist Taryn Miller! Featured in SOME magazine's latest issue.
I recently had a few aspiring photographers asking me for my opinion on what it takes to make it as a fashion photographer. So I decided to put the following list together :
- As a fashion photographer, we have to be out there. Social media is great for reaching out to people, but meeting people in person is a totally different thing. If people can meet you and put a face to your name, you will be remembered so much more.
Collaborating & Creating Good Relationships
- Collaborating is so important for all types of artists. And creating good relationships with people you work well with is just as crucial. It is those relationships that will be beneficial to you in the long run. Make friends in the industry and you will never stop getting work.
- Unfortunately for some, the city you are based in is extremely important for fashion photographers. As for anyone that wants to specialize in the fashion industry. It is a business that is centered around specific cities across the world, such as NYC, London, Tokyo, Berlin, Milan, LA etc. So you need to be willing to relocate if you are from a smaller town or city if you want your career to expand.
- A great photographer is an artist who is constantly looking to learn new things. A never-ending curiosity is one of the best qualities you can have, which will get you far.
Long Term Vision / Goal
- What do you really want to do? Do you see yourself shooting fashion for the rest of your life? Are you willing to do whatever it takes to make it happen? I think that a photographer can only really make it in the fashion industry if he sees no other way of living his life. Becoming a fashion photographer has to be a must, it can't just be a maybe.
- You have to love what you do, and everything that it includes. You just have to. It has to be part of you, and it has to become something you cannot live without. Yes, it is work, but it also your hobby, and your passion. Passion is your most powerful asset. With this, there is nothing you can't achieve.
Over the years, I have also come to realize that nobody should be "trying too hard" in order to make it big. If you expect things to come to you right away, you might be up for a surprise. Everything comes with time. And a lot in this industry is about timing. So be patient, keep working hard, and most importantly, HAVE FUN. :)
Today was a blast at the studio! I teamed up with super talented ladies Melanie Rose and Amanda Fox for a 1970's inspired fashion editorial with the one and only Paul Mason. Stay tuned for the full editorial out soon! Thanks to the best assistant Anastasija Smirnova for these behind the scenes shots :)
Whether you are an aspiring designer, stylist or photographer, there are easier ways than other to break in the fashion industry. Below is a list I made of things to do that can give you a great advantage. By the way, if you are unfamiliar with the industry, a good way to start is by talking to people in your networks and surroundings who already made it, or even by contacting someone that you admire.
1 – Know your outcome.
What is your dream, and what is your specific goal? If you take the time to know what you are really after, then elaborating the steps to get there will be a much easier task. One thing that is absolutely needed to succeed, is passion. If you are truly passionate about your art and your dream, there is nothing that will stop you.
2 – Learn about the industry around you.
Chance are, if you live in a smaller city or town, the fashion industry won’t be as developed as in a bigger centre. That makes a huge difference in how successful you can be with your goal. Unfortunately (or fortunately for some), opportunities in the fashion world happen mostly in bigger cities, so consider moving if you can.
3 – Be there.
Attend every fashion event possible and introduce yourself to new people. Your presence is your most powerful tool.
4 – Collaborate.
Again, try to meet everyone you can. Work on projects creative together, especially if you are starting out. Creatives are a great way to make new friends and gives you the opportunity to work on your own creativity and vision while improving your technique.
5 – Be present online and social medias / Start a blog.
Becoming a social media pro is a must! The internet is SO powerful for freelancers.
6 – Consider joining a class or a group.
In big cities, there are classes for everything. It’s a great way to meet people who share the same dream as you and who can become great friends or collaborators. You can grow so much more if you are sharing your passion with others!
7 – Say Yes to new opportunities, but stay smart about it.
I think that when you are starting out, it is ok to do some volunteer work. But you have to be careful. This industry is growing and changing so fast, and so many people are wanting to be part of it, that a lot of them will do stuff for free because they want their name out there, or they just do it “for fun” and not for the money. This is not good for the ones who are serious about their dream and goal. Those are the ones who want to make their passion their way of making a living, and so they should take opportunities like this very seriously. You want to make sure that if you volunteer on some project, that it will help your career in a big way.
8 – Take initiative.
Never be afraid to ask or to reach out to someone, even if you barely know them. In this industry, if you are fearless, you will go a long way.
9– Keep up with the new trends and new technologies.
Everything changes so fast in this industry, so you’ll have to keep up! Again, it isn’t a hard thing to do if you are passionate about your career.
10 – Believe in yourself.
The most important part, and sometimes the most easy to forget. Being confident and believing in your own abilities is the final touch that will bring you to your goal. <3